About
JORDAN
I could take responsibility for my life and change it, or I could let my lack of ownership keep me stuck on autopilot. I don’t know who I would be or what I would be doing if I chose the latter. But, luckily, my unyielding determination led me to overcome adversity.
Through a series of repeatable and easy-to-implement shifts, I went from feeling like the victim of change to unlocking exponential growth and six-figure opportunities. Through that process, I discovered an actionable and inspiring framework that equips people with the tools they need to embark on a change journey that transcends their most profound challenges and illuminates a path toward accelerated growth.
While it took a brush with death to wake me up, I don’t want you to have to almost die to learn the same crucial lessons. That’s why I’m committed to empowering people and organizations to choose change and create space for their own magic to happen.
I’m now a lead editor at Forbes, a keynote speaker, and the bestselling author of You Deserve This Sh!t, with 30,000+ copies sold worldwide.
I Was Born and Raised in Northern California.
I’m the youngest of four and grew up in a strong family of six. Well, eight with our two labradors, Abby and Lucy. I was born and raised in Rohnert Park, California, a small town of 40,000 people surrounded by the Sonoma County wine country.
I Didn’t Know What Was Coming
This is me. I was pure and innocent, and I thought the wave in my hair made me Mr. Cool. But I was unaware that I was going to feel unconfident, insecure, and self-conscious most of my life.
Everything Changed on March 22, 2013.
I felt stuck in a spiral of not being enough. It’s not where I wanted to be, but it’s where I was for what felt like too long. Deep down, I knew my moment would come. But I didn’t think it was going to be in a traumatic car accident sliding across a five-lane freeway at 85 MPH.
It Was Time to Disrupt My Path
Three years after my car accident, I went on a three-month solo backpacking trip out of urgency to gain control of my life and future. I kind of hate saying that it changed my life because it’s so cliché, but it did. That trip broke me open so much that I barely recognized the person I was before I left.
Along
Came
You Deserve This Sh!t
I never was a great writer growing up, but I fell in love with it while backpacking and scribbling thoughts in my journal. Journaling became my gateway into a world of writing that I now can’t imagine living without. After my trip, I wrote my bestselling book, You Deserve This Sh!t, which has now been read by more than 30,000 people worldwide.
Illuminating a Path for Others
After turning my traumatic car accident into a positive life-changing moment, I now have a vision of a world where people are empowered to create space for their own magic to happen. My goal is to help you believe in yourself and illuminate a path for you to follow.

What Jordan is Reading

What Jordan is Listening to

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Jordan’s Favorite Things

Family & Friends
Open-Air Concerts
Camping
Angel Numbers
My Cat, Penny
European Summers

Expand Your Mind
& Choose Change